Why Insource & HubSpot?
We previously paid an Outsourced Resource:
£550 a month to Manage 2 websites, Expand Reality.io & SimplyVideo.
We also paid that resource £2000 a month to produce content, 8 blogs a month and rank for traffic.
When we looked at the success of that strategy, the strategy was exactly right, the execution poor, as it didn't align with the business objectives.
A thorough review meant that we could:
Insource the content production and focus it on the business objectives.
Acquire the HubSpot platform and a dedicated resource for the same outlay.
Save on other systems we had CRM, knowledge base and Mail Chimp more than what we we paying for HubSpot.
The HubSpot Deal
Because we fitted the HubSpot criteria...
- less than 15 heads
- less than 2 years old (expandreality.io)
- less than £2m in funding
We qualified for a staged discount deal:
- 90% in Year 1
- 50% in year 2
- 25% in Year 3
We have the following modules:
- Marketing Hub Pro
- Sales Hub Pro
- Service Hub Pro
- Enterprise Content Management System (CMS)
- We pay £352 a month for this and a 5,000 record database.
Why HubSpot?
HubSpot is built around serving the challenges of the SME and Enterprise - the business challenges.
At its core it functions around educating folk into your pipeline by placing content where they learn.
The Toolset they provide enables that education process, however, it also prevents you making mistakes, mistakes that Google will recognise downgrading your content and therefore the traffic you get...
How the HubSpot methodology solves business challenges
Firstly, it recognises businesses have issues at four stages, three of which are relevant to new business.
Attracting clients with an optimised website ensuring the content you produce ranks.
Converting those clients, producing interesting educational content that makes them want to consider the proposition.
Organising content for each buyer persona so you talk their language and solve their issues, therefore get enquiries.
Giving you the tools and transparency of what will close by lead scoring inbound folk.
How the HubSpot methodology solves business challenges
Secondly, they help educate you to develop buyer personas, product content for them specifically, that solves their problems.
They give you a structure to organise your content that works.
They explain how to build buyer trust so they willingly part with valuable data, like their email address, when you give them valuable information.
They give you an approach to nurture suspects into prospects that works and tools that prevent you making mistakes.
Plus the transparency of data that tells you if your on the right path.
Save time...
HubSpot recognise smaller companies haven't the time to waste valuable resource integrating one system to another.
So, they ensure they have an eco-system that builds and maintains those integrations so you don't have to.
That removal of data silo's and the subsequent efficiencies and transparencies deliver time and again.
That is why we went with HubSpot?
- Firstly, a brilliant platform that saves time and is built to scale.
- Secondly, removed more cost in the business than it cost us.
- Thirdly, allowed us to insource and not make mistakes.
- Fourthly, gave us valuable data and insights that helped us perform.
