We see Meta as Strategic
It fills the hole in the focused solution strategy
- We have a solution for the ladder slots 1-2, (see Product Ladder image later)
- We have our own Ai tool, we have won a £1m grant to deliver to the construction industry.
Let's explain: - Our SimplyVideo XR Connect solution fixes smart glasses connecting to collaboration sessions the right way.
- To sell that, we sell the Assisted and Augmented Reality hardware with a go to market strategy of using - Google SEO / Google Shopping
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We target XR hardware to sell the software.
The go to market for XR devices is
1. An SEO strategy
2. Direct sale strategy
Vuzix Example
Targeting ranking for 116 keywords in 7 months we have climbed 26 places - see below for generic Vuzix terms of which we target terms like Vuzix M400, or Vuzix Blade.
We have separated out the Keyword terms where someone is considering Vuzix
- Terms Like Vuzix M400 v RealWear 520
- Lower search volumes, however, at the next level of the education journey
Then finally - convert terms like 'Buy Vuzix M400'
Here we have jumped from 28th to 12th in Google in the same time period for 14 'buy' keywords.
Our strategy is simple, we seek manufacturers support whilst we climb the SEO hard ladder of success (usually it takes a year)
That support comes in three forms:
1. Marketing Material access, to repurpose and spin to rank in Google, we fund the publishing term, we ask just for the material/assets.
2. Supporting the faster "Go to Market" marketing qualified lead factory.
That factory is described below but the support is we buy intent data (who search for Meta or Mesh terms) and who are we targeting in a specific account.
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The product ladder gives the SME or Enterprise a solution
Level 1 / 2 - Connect your smart glasses the right way for remote expert type use cases
Level 3 - Delivers data to smart glasses, mobile devices and Mesh Rooms via our own AI tools
Level 4 - Scales smart glasses to phone remote experts, we solve with our own software.
However, Level 5 requires Meta devices.
We already have developers delivering Mesh rooms for our internal use.
We now wish to scale that, selling Meta & Mesh as an eco-system so we have a complete immersive solution.
The out-takes from Meta's Session we align completely with your Approach
We have an existing Demo facility
A Buy and Experience strategy
For us data is key:
- ROI data
- Engagement Data
- Learning and Development Data
- SEO Data (we'll explain)
Build the Meta Enterprise / Corporate - Marketing Qualified Lead Machine
Targeted Campaign
Identify
Use LinkedIn Sales Navigator for:
- Intent data - People searching or talking about Meta / Virtual Reality "keywords" inside LinkedIn & Google web searches.
- Search for Meta & Mesh enterprise terms
- Meta & Mesh town halls
- Meta and Mesh Learning and Development
- Meta and Mesh Induction suites
- Account Mapping
- Individual Enterprise or Corporate opportunities
Use Lead IQ to obtain Email addresses
- It's a Chrome Extension that rides side- saddle into LinkedIn Sales Navigator
Create target lists and nurture campaigns
Lead Score into the funnel
See the Jaguar XR lead in LinkedIn and how a credit click in lead IQ and we have his email for a nurture campaign.
Our second go to market is the online shop - Here we cover the online shop learns and July / August upgrade
Existing Online Shop Expansion - August
Adding 187 lines of Hardware / Accessories / Then Software
CommercePro Cart = slicker journey / Remarketing
We learnt that you need a sophisticated shopping cart and integrated marketing suite to take every shopping visitor opportunity.
The cart upgrade is happening in July, the catalogue pages for Meta, Mesh, and the packages we will sell.
On Stripe payment will add:
- To the existing card payment option
- An invoicing check out option via a Xero integration for corporate small / large fleet sales
- Then a Leasing option for hardware fleet sales
Delivering that solution for a customer is key
This diagram shows you how XR & Mesh fit the Enterprise solution
The key being:
To have the following offering:
Deliver data on demand to any end point be that:
- Assisted Reality Smart Glasses
- A mobile device
- A Mesh environment with Meta hardware access
We will demonstrate the Mesh Build Safety Act Mesh Room, The Investors Room to show you how the Meta & Mesh Demo will look.
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Our ask is simple...
We want to be the preferred selected reseller Violetta needs.
We suggest the next steps are:
- The Mesh demo for Lydia and Violetta
- That Simon costs the Meta Manufacturer support for the Marketing Qualified Lead Factory
- That we get access to the assets required to start a Google Keyword Ranking Campaign - we can deliver the content just official Meta assets is all we need.
