Meta Enterprise Plan

Let's tackle the 'how' we have addressed each of these points:

Heads in Headsets

We have purchased 15 demo units

These have been used for staff education and Testing throughout August
In helping design and test our Mesh Environment
10 will be used for target accounts on a 1/2 week loan to demo programme

Numbers don't lie...

Research has identified the Microsoft Work Trends "Performance Formula"
Employee Engagement x Employee Productivity = Company Performance

We have researched four different studies to identify how Meta, Mesh and Ai fix genuine Enterprise issues and identified the key research/numbers that move:
- Employee Engagement
- Employee Productivity
- Company Performance

The full set of compelling numbers as to why Meta, Mesh and Ai are such a compelling solution to fix the enterprise issues of today, we will reveal in the research, blogs, landing pages, social media, Mesh & Meta demonstration rooms.

However, here are two big numbers that shine a torch on the problem the combined solution is addressing:

Employee Engagement how bad is the problem?

The Gallup report revealed, whilst employee engagement is rising the global average in 2024, is that just 23% of employees are engaged.

The UK, however, is ranked 33 out of 38 in Europe at a very poor 10% of employees are engaged.

(see the extracts from "The State of the Global Workplace" below)

The size of the prize is huge

A 1% increase in employee engagement is worth $46,000 per employee!

Source: Microsoft

And that is just one side of the Performance Equation, so how does Meta Quest 3 and Microsoft Mesh deliver a solution to employee engagement?

Evidence from the PWC and Muster University Study on Immersive meeting effectiveness v Video/Teams/Zoom 2D meetings reveals how:-

There was a 58% gain in Team bonding / closeness in Immersive meetings - removing the detachment of Hybrid or remote working
16% gain in communication effectiveness
15% gain in meeting comfort
11% gain in communication effectiveness

Link to full report

So, Immersive Meetings increase communication, the sense of belonging to a team, as well as better workshop outcomes.

Leaders today struggle with remote workers, hybrid workers recreating that tight knit team, team spirit that brings stellar levels of performance.

They know "bringing everyone back to the office" is unpopular, however, they want that tight team, and team performance.

The Meta Quest 3 & Microsoft Mesh combined solution delivers on that tight knit team, solving problems together, understanding each others skills and playing to each others strengths. However there is far more...

Technology however has the power to upgrade the human experience

Broadly we are proposing from the research the following:

We remove Office workers, Hybrid workers, Remote workers and commuting, substituting it with an Immersive Meetings Policy, (IMP)
We cut the Enterprise carbon footprint created by commuting, delivering a huge CSR initiative in the same move.
We move communication in Town Hall's moving from 2d to 3D immersive meetings, to gain the benefits outlined by PWC and Munster
- For Town Halls where Microsoft and Meta can handle meetings of 320 today.
- We use Meta and Mesh rooms for high impact recruitment, induction and onboarding.
  - Recruiting people who probably know the power of immersive experiences as they have had "gaming experience exposure at home"
  - Imagine recruiting folk interviewing them in the company Microsoft Mesh 3D recruitment room
  - Your company's vision, the leadership team, corporate videos, key milestones are all in the room
  - The same solution can be used for Onboarding new employees, welcoming them to the organisation
  - No need to come to the office every day, they Teleport into that day's induction room, meet peers colleagues and learn.

In another PWC and Munster University Report they looked at the impact of immersive meetings and training.

- We can utilise customised Microsoft Mesh environments for Training to unlock the 64% savings v classroom training. (SEE REPORT)
- Below is a summary of the impact of Meta Quest 3 mixed reality devices when used with partner Microsoft, Mesh Rooms.

We run with a Teleporting in and Commuting out - Messaging campaign addressing the root cause of a key Hybrid, Remote worker decision they make every day:

"Is it worth it going into the office?"

We further propose that we give the commuting time back to employees to upgrade their life with:

A healthier, sport-filled life
More Family or Wellbeing time

We are not going to cover all the research in this plan however, it will be revealed in the 90 day campaign starting September 14th.

Research Paper Sources

These brands have highlighted the Enterprise issues that Meta Quest 3 and Microsoft Mesh address.

They educate people of influence as to Why the solution fixes their enterprise challenges.

Gallup 2024 Report - State of the Global Workplace (LP) (2)

How are we going to deliver the Meta , Mesh and AI planned Enterprise campaigns?

We have developed an Asset library of 369 Images
These images convey the Employee Engagement , productivity gains delivered by the Meta, Mesh & Ai solution.
We have created over 140 other assets that deliver key summarised messages, targeted different target personas.
- CEO's
- CFO's
- Human Resources
- CTO's
- Training & Learning and Development
These assets will be used to educate the target personas into our pipeline at the top of the funnel, they usually have 3 formats
- Social Media sizes and resolutions
- Landing Page Images
- Landing page Banners
These assets will be used by a Team who will deliver the campaign's across 100 days.

Image and Key Message Asset Library - Source - Microsoft Labs, Deloitte Global Human Capital Reports, PWC & Munster University, Gallup Reports

PPC Campaign Forecast

Monthly

The PPC Forecast is exactly that, and has a wide range:

Low is our agency forecast based on a high £2.12 cost per click

472 Clicks which we are predicting 10% enter the pipeline

47 Marketing Qualified Leads

23 Would proceed to a Meta Quest and Mesh Demo

80% would convert ie 18 deals a month

6 headsets per order

113 units is our anticipated rate of sale a month

Caveat:

That is a forecast without understanding if these metrics and assumptions from MQL to Deal are correct.

Known Unknowns

As yet we believe a safe assumptions is a 90 day pipeline gestation period. Or Enquiry to deal period.

That may or may not prove accurate. One thing for sure is over the 1st 90 days we will get insight into that enquiry to deal period.

Other Factors we will find out are:

The impact of any Connect 2024 product announcements (Rumoured MetaQuest 3S)
The Firewall issue being removed from Mesh demo's is significant (July when Mesh moved to a Teams Communication infrastructure)
The impending guest facility ie Mesh no longer being an internal "On Tennant/Domain" tool is huge, with Guest access.
We will also launch the Quest Enterprise Shop next weekend 27th September (subject to testing)

New Meta Quest Enterprise Shop

See below the Images which are still draft (see inaccuracies on GST v VAT)
At the Bottom of each page are "Associated Products"
At the moment these are Accessories
We are Adding:-
- Quest For Business subscription checkout
- Mesh Room Bundles (see later)
- Professional Solution Support subscription checkout

The Shop will target the 1100 searches a month for Meta Quest consumption terms, "Buy Meta Quest 3" "Buy Quest for Business"

See the images of the shop in its draft stage, target launch date for the new shop 27th September.

This shop will have advanced and sophisticated checkout "re-marketing"
As well as Google GA4 Tagging to measure performance precisely.

Meta Quest and Mesh Bespoke Room Layout

The first new era demonstration room will be ready for the TD Synnex Demonstration on the 25th September 12 noon
- The Room is a demonstration room Featuring
  - An Auditorium Room
  - Two presentation rooms
    - One for Meta Quest & Microsoft Mesh, Quest for Business (right Image)
    - The Other for Ai
- Alex Deighton and James Bolger will attend on site at TDS in Basingstoke to support Dan.
- The same room will be used for demonstrations thereafter, with different room types being added in October:
  - Training Rooms
  - Coffee Rooms
  - Town Halls
  - Control Centre - AI

Marketing Qualified Lead Factory (subject to PPC results)

1000 targeted persona emails a week

Educating 5 Target Persons into the top of funnel:-

CEO

Drive your company performance, Lift Employee Engagement and Productivity

CTO

Meta & Mesh Tipping Point Campaign

Training, Induction, onboarding efficiency and cost savings

CFO

Close Meeting Room floors, Cut travel expense go with an Immersive Meetings Policy

Training / Learning and Development

Drive learning absorption and training effectiveness, cut costs.

Summary

Included for the £2k a month starting August 1st is:

1. Access to all research, images, and bespoke Meta Quest / Microsoft Solution sales and marketing tools.

2. The Pay Per Click Campaign on Google targeting enterprise clients for 90 days

3. The Social Media Campaign

For 90 days
A Campaign Manager for 90 days
All posts will be tagged #MetaforWork

4. The bespoke Demo Room for Meta Quest Enterprise Solution Sales demo's

5. The Meta Quest Mesh Bundles

3 Meta Quest Devices, 1 Bespoke Room (Auditorium)
5 Meta Quest Devices and 1 Bespoke Room (Auditorium) and 2 Further Rooms/Scenes
5 Meta Quest Devices and 1 Bespoke Room (Auditorium) and 5 Further Rooms/Scenes

6. Online Enterprise Shop Feature

All Meta Quest Devices
All Meta Quest accessories
Quest for Business as a monthly subscription

The Marketing Qualified Lead factory would require a further £1500 support per month, for a year.(Let's discuss as we have researched this thoroughly)

That would include 20,000 emails - targeted at specific "Meta Quest or Quest for Business Intent Keywords"
Plus a campaign manager.

Below is the Summary Forecast for 3 months.

PPC Campaign Forecast

Monthly

The PPC Forecast is exactly that, and has a wide range:

Low is our agency forecast based on a high £2.12 cost per click

1416 Clicks which we are predicting 10% enter the pipeline

141 Marketing Qualified Leads

70 Would proceed to a Meta Quest and Mesh Demo

80% would convert ie 56 deals a quarter

(caveated by the Enquiry to deal lag)

6 headsets per order

340 units is our anticipated rate of sale a month

Caveat:

That is a forecast without understanding if these metrics and assumptions from MQL to Deal are correct.

Meta,Mesh and AI

The Enterprise Solution

Lets review how we have progressed versus the below partner learns...

Let's tackle the 'how' we have addressed each of these points:

Heads in Headsets

We have purchased 15 demo units

Numbers don't lie...

Employee Engagement how bad is the problem?

The size of the prize is huge

A 1% increase in employee engagement is worth $46,000 per employee!

So, Immersive Meetings increase communication, the sense of belonging to a team, as well as better workshop outcomes.

Leaders today struggle with remote workers, hybrid workers recreating that tight knit team, team spirit that brings stellar levels of performance.

Technology however has the power to upgrade the human experience

Broadly we are proposing from the research the following:

The Enterprise Research reports we have drawn from is extensive, a flavour of which is in the panel below.

Research Paper Sources

How are we going to deliver the Meta , Mesh and AI planned Enterprise campaigns?

Social Media

Social Media Campaign

The social Media Campaign will follow three primary thrusts:

Google Pay Per Click

Targeting Enterprise Keywords and Phrases

Google Shopping

We will target Google Shopping Terms

PPC Campaign Forecast

Monthly

Known Unknowns

As yet we believe a safe assumptions is a 90 day pipeline gestation period. Or Enquiry to deal period.

New Meta Quest Enterprise Shop

Meta & Mesh Demonstration Room (Enterprise)

Meta Quest and Mesh Bespoke Room Layout

The Demonstration room is still being finished for Wednesday's TD Synnex SLT session but this will give you a feel.

It will feature a full solution sell

The "Why Immersive" Education Centre will Feature key Messages

The Research Wall will explain Enterprise Challenges with Employee Engagement and Productivity.

Meta Sales Team Services

Pitch Deck - see below some slides from the pitch deck

We will deliver a "Quick Lead" Introduction 1 Pager & A Sales Lead "Email Introduction" system for the Meta Sales Team.

Marketing Qualified Lead Factory

Our Research shows this is an annual commitment of £8,000 and something we'd need longer MDF support to tackle

Marketing Qualified Lead Factory (subject to PPC results)

1000 targeted persona emails a week

Intent Top of Funnel

List Creation

Messages

A series of Impactful "tease" emails will take the personas to education pages that will explain Why? Meta Quest, Quest for Business and Microsoft Mesh solve their respective challenges.

We will use Video to try and explain 3D Meetings to an audience used to, 2D screens.

Summary

Included for the £2k a month starting August 1st is:

PPC Campaign Forecast

Monthly

Industries

Contact Info