Marketing Qualified Lead Factory 

Narrowing Further 

To The UK and Specific web traffic to the Extended Reality website over a 7 day period 

We see 250 accounts 

Which will leap as the traffic grows, Social Campaign kicks in and the PPC campaign starts

Then we start to see actual corporate accounts...

Here we filtered them to companies with over 500 employees

And we see 65 accounts

We selected Anglian Water ...

Identifying 76 people 

We can then select the likely personas we wish to target mail with a nurture campaign.

Know they are interested in the subject matter. Gavin Morgan below is the office 365 manager.

The key here is to identify from the 76 likely suspects, and their emails, of which there are 6 (This manages the 20,000 email credits effectively)  

As soon as we unlock the email, the profile is pulled into HubSpot, as a contact and then sent an Automated Workflow of targeted emails.

The email content is refined, based on the interaction/results and A/B testing. 

We have identified the type of "headline email messages per persona" 

Below you see the ones targeted at CEO, CTO and HR 

The nurture campaigns specific target to "nurture and educate" interested contacts into our "Suspect Pipeline".

Then, depending on the amount of interaction and interest "lead Scoring" them 

The CFO messages 

Every CFO wants any Fixed Costs moved to a Variable Cost

And most CFOs are now looking for budget setting or beating initiatives for next year.

The Bespoke Demo Room looks like this:

One set of wall panels educates the Demo user "Why Meta and Microsoft" fix their engagement and productivity problem.   

Leading them gently through the research that contains the powerful numbers that drive the solutions ROI

• 1% increase in employee engagement is worth $46,000 per employee on the companies market Value (source Microsoft)
• Immersive meeting drove 16% better communication, 58% tighter team and engagement

The Demo Room

This is part of the experience 

The second wall talks them through the Immersive Meeting Benefits to Employees and the company.

The gathering pace of Meta and Microsoft Mesh releases to make the solution a scalable enterprise proposition.  

The Custom auditorium is accessed at the end of the demo room and carries a Presentation screen of some 20ft.

This room can be branded and any presentation uploaded for Corporate Pitches.

We will used this room on Wednesday the 25th for the TD Synnex Senior Leadership Team with their branding and a TD Synnex internal pitch deck. 

See Demo walk thru video below  

Summary 

Here is where we are: 

• The New Website goes live next weekend hosted on Hubspot 
• That contains the New Shopping Cart (with enhanced Remarketing functionality)
  • With the Mesh Bundles
  • The Meta Quest Headset
  • Meta Quest Accessories
  • Meta for Business 
• The Meta Quest hardware is live including both Meta Quest 3S versions on the old site now
  • Whilst we have the Nod in Principle to the Social Media / PPC campaign - they have started (Social Media) and or preparation is being finalised.

We believe it would be sensible to invest in the Marketing Qualified Lead (MQL) factory at £2k per Quarter (1 year term)

(that buys the 6th Sense Intent identification and email data)

• We are happy to work closely with the Meta sales team on any big leads adopting the following approach:
  • Sharing the Mailing Campaign data 
  • Sharing the mailing campaign results 
    • By Campaign 
    • By Persona Ceo / CFO / HR / Training
  • Share pipeline detail 
    • By Account 
    • By Pipeline stage 
  • Review Regularly

• We are if that helps Happy to give the Meta Sales team access to the Meta Quest Demo Facility 
  • To bespoke the Room as we did for TD Synnex 
  • In Exchange for this support 

So the Ask is:

• Further ask of £2k a qtr
• We'll fund the 4 heads who are running the campaign(s) 
• The Meta Quest and Mesh Demo room

And the 15 Meta Quest 3 Demo headsets 
 

Below you see how we belief that capability adds to the pipeline 

Add more importantly to Forecasted Sales

We have assumed 90 days is the average entrance to pipeline and Deal done, lag time.