Vuzix Opportunities

Pipeline "Go Deep" Strategy

• Download spreadsheet

Focus Trade Marketing Support behind Deals

• Use every marketing resource to support the deal 

Daily cadence of all "go Deep Opportunities"

• Find an angle 
• Remove competitors 
• Differentiate the offer 
• Time pressurise the deal

Selected Deep Dive Opportunities

EDF 

Down to Last 2

• Accenture Partner 
• 3 Hour Demonstration 
• Require Private Cloud 
• Need Vuzix Control and Connect 
• EDF Follow Up  

After EDF - Unlock Accenture as a XR Consultancy Partner - They unlock the Economies of scale we provide the solution.

Probo Medical

Initial Sale Worth  

Probo Medical Vuzix Device Case Study 

Probo Quote System to ascertain sign off contacts

First Order Purgatory

Divisional Evangelist - too time poor to expand solution beyond his team

Loves the solution, needs help articulating it and messaging internally.

Same Vuzix Control and Connect Solution below 

Probo Quote

This approach needs scaling and the right tools

Lead IQ (used by HubSpot) 

• Supplies the email & telephone number of any LinkedIn Sales Navigator contact 
  • Account mapping (as above)
  • Intent data "Assisted Reality" or Vuzix conversation or searches.
• Pull the desired contact or lists into HubSpot
  • Set up the nurture campaign 
  • Lead Score according to engagement
  • Campaign needs daily management off 
    • List Creation 
    • Email Content 
    • Lead Scoring 
    • Results fettling
• Then "go deep" into the drivers and use cases 

Remote Expert Use Case 

Maria Leading, Josh on the set up the demo 

Same formula - Vuzix Control and Connect demo

Then Go deep into the Use Case and Driving need 

SEO Q3 Strategy 

We will strengthen the Google position still further in Q3 by taking the following steps

1. We will add ALL the vuzix Accessories to the new CommercePro online shop in August.

• That will increase the SEO position as the Accessories catalogue pages will reinforce the Vuzix hardware positions.
• The new online shop has numerous features to boost sales however the most impactfull will be:
  • The frictionless check-out process 
  • The re-marketing to abandoned carts
  • The guest check out process 
  • The Stripe Payments additions 
    • Initially Xero Integration for invoicing 
    • Then Fleet Leasing as a check out option

2. The Domain authority Campaign will start linking to third party sites of repute. 

• At that point we will start to gain traffic that fits our current Vuzix "Visibility profile" 
• Our minimum goal is to grow from Vuzix search volume of 77.9 a month to 718 within 6 months
• Given the move from Nov 13th of 5 visits a month to 77.9 in 7 months that may be optimistic.
• However, as soon as the domain authority is addressed - Google will prioritise the traffic.
• At that point we will not need any MDF.